Paid ads management for local businesses
Ultruxy provides paid ads management for local businesses, on the platforms your customers use. We plan and run each campaign, measure it by the calls and requests it records and what each one costs, and report it every month.
What's included
- Choosing where to advertise: the platforms and searches worth paying for, given what you sell and where.
- Campaign setup: the ads, targeting by your service area, and a budget agreed with you.
- Ongoing management: adjusting campaigns based on the calls and requests they record.
- Measurement: calls and form requests, recorded by campaign.
- A monthly report.
Your ad budget and how results are counted
You pay the ad platforms directly, and that spend is separate from the Ultruxy retainer. Every dollar of ad spend shows on your own bill from the platform.
Before a campaign starts, we agree with you the budget and what counts as a result: a call, a form request, or both. We review both with you every month.
How paid ads are measured
Calls, form requests and what each one costs, by campaign, every month. Clicks and impressions appear in the report too, but they are not the measure.
A click costs money whether or not anyone gets in touch. A call or a form request is a customer asking for the work, and an owner can judge that for themselves.
Each monthly report shows, by campaign, what ran, what it cost, the calls and requests it recorded, and what changes next month.
What we never promise
We never promise a number of leads, calls or sales, or a cost per lead. Results depend on things no one controls, including competition, season and the ad platforms themselves. We commit to careful management and a clear monthly account of what each campaign recorded. If a campaign is not earning its cost, the report says so plainly.
PPC for contractors
Pay-per-click ads can suit trades where a customer needs someone soon: a roof leak, a furnace that will not start. A homeowner with a leak is searching now, and an ad can put your number in front of them while they look. We manage PPC for contractors on the same rule as every campaign: measure the calls and requests. See SEO and AI visibility for contractors.
When paid ads make sense
Paid ads suit a business that can take on more work and answer the phone when it rings. If your schedule is already full, ads may not be the place to start.
Ads also cost money for as long as they run. That is why they work best as one part of the plan, next to the work on your website, profile and listings.
How paid ads fit with AEO and SEO
Ads show only while a campaign runs and is paid for. Answer engine optimization and local SEO work on your website, profile and listings, which stay in place when a campaign ends. A proposal can combine them, or start with one.
The free audit does not cover ads. It looks at your search and AI visibility, which helps show whether ads are the right place to start or a later step.
FAQ
Questions about paid ads
Which ad platforms do you manage?
We run campaigns on the platforms your customers use. Which ones fit your business is part of the proposal, and every campaign is measured by the calls and requests it records. You pay the platforms directly, separate from the Ultruxy retainer.
What does it cost?
Pricing is set on the audit call. It depends on which services you need and how much work the audit shows, and it goes into a written proposal before anything starts. The audit itself is free.
How long does it take?
The audit report arrives within 48 hours. Changes in Google and in AI answers take longer, and no one can honestly promise a date. The monthly report shows what moved, so you can judge the pace yourself.
Do you use AI to do the work?
Yes. AI tools help us research and draft, and a founder checks every deliverable before it reaches you. Nothing goes out on a tool's say-so.