Questions about AEO, SEO and paid ads
Short, direct answers. If yours is not here, write to info@ultruxy.ai. We reply within 48 hours.
What is AEO?
AEO, answer engine optimization, is the work of making a business easy for AI tools such as ChatGPT, Perplexity and Gemini to find, understand and cite when someone asks a question. It shares its groundwork with SEO: a readable website, consistent listings and real reviews feed both. Some people call it GEO, generative engine optimization.
How is AEO different from SEO?
SEO works on where your pages appear in search results. AEO works on whether your business is named and cited inside AI answers. They share most of their groundwork, a readable website, a complete Google Business Profile and listings that agree, so they pair well.
Can you guarantee ChatGPT mentions us?
No. No one controls what ChatGPT or any AI engine says, and its answers change over time. What we commit to is the work that gives it good reasons to name you, and a monthly measurement of whether it does.
How long does it take?
The audit report arrives within 48 hours. Changes in Google and in AI answers take longer, and no one can honestly promise a date. The monthly report shows what moved, so you can judge the pace yourself.
Who is it for?
Owner-led local businesses across the US, where the owner still answers for the work and customers search for what the business does nearby. We have also written a page for roofing and HVAC companies.
Where do you work?
Across the US, remotely. Ultruxy, LLC is a New York company, and we work with owner-led local businesses wherever their service area is.
What does it cost?
Pricing is set on the audit call. It depends on which services you need and how much work the audit shows, and it goes into a written proposal before anything starts. The audit itself is free.
What does the free audit include?
Five questions your customers ask, put to ChatGPT, Perplexity and Gemini; how you show in the Google local results; whether your name, address and phone match across your listings; and whether search tools can read your website. You get a one-page report with your top three fixes within 48 hours.
Is the audit really free?
Yes. The form asks for no payment details, and requesting the audit does not commit you to anything. If the report shows work worth doing, we can talk about it. Either way, the report is yours.
Do you use AI to do the work?
Yes. AI tools help us research and draft, and a founder checks every deliverable before it reaches you. Nothing goes out on a tool's say-so.
How do you measure AI visibility?
We ask the AI engines a fixed set of questions your customers ask, on a schedule, and record which businesses they name and cite. Each month we report the change, question by question.
Do you work on our Google Business Profile?
Yes. Google Business Profile optimization is part of local SEO: complete, accurate details that match your website and your listings. A business profile is also one of the sources AI answers draw on.
Which ad platforms do you manage?
We run campaigns on the platforms your customers use. Which ones fit your business is part of the proposal, and every campaign is measured by the calls and requests it records. You pay the platforms directly, separate from the Ultruxy retainer.
Do you work with roofers and HVAC companies?
Yes. Roofing and HVAC are the first trades we have written a page for. It covers what the audit checks for a contractor and how the work is measured.