SEO and AI visibility for contractors
Ultruxy provides SEO and AI visibility for contractors, starting with roofing and HVAC companies. When a homeowner asks Google or an AI assistant who to call, we work to make your company one of the names in the answer, and we measure whether it is.
Why AI answers matter when a homeowner needs a roofer or an HVAC company
A homeowner with a roof leak or a furnace that will not start does not research for long. They ask their phone who to call, and the answer names a few companies.
Those few names are the shortlist, and a company missing from the answer is not on it, however good its work.
AI assistants build that shortlist from what the web says about each company: its website, its Google Business Profile, its reviews and its listings. Clear, consistent information makes a company easier to name.
What the audit checks for a contractor
The free audit puts five questions a homeowner might ask to ChatGPT, Perplexity and Gemini. For a roofer, that might be who repairs storm damage, or who replaces a roof nearby. For an HVAC company, who services a furnace, or who installs a heat pump.
- Whether each engine names your company for those questions.
- How you show in the Google local results for your main services.
- Whether your name, address and phone match across your listings.
- Whether search tools can read your website, including your service pages.
- Your top three fixes, on one page, within 48 hours.
Roofing SEO
Roofing SEO comes down to being clear about which jobs you take, from repairs and storm damage to full replacements, and where you take them. Your website, your Google Business Profile and your listings should all say the same thing.
Reviews matter too. A review that names the job, a leak fixed or a roof replaced, tells search tools and AI assistants what your company does.
HVAC SEO, measured every month
If you are choosing an HVAC SEO company, ask how it measures the work. Ultruxy measures it with the same customer questions, asked on a schedule, and a monthly report on which companies get named.
HVAC customers search for routine service and for emergencies. Your pages and your profile should cover both, so your company can be named for either.
Your service area, in plain words
Homeowners ask for someone near them. Your profile and your pages should state the area you cover in plain words, the same way everywhere, so an answer engine can match your company to the homeowner asking. The audit checks whether they do.
Paid ads alongside the longer work
Paid ads can run while the longer work builds. We manage PPC for contractors on the platforms your customers use, measured by the calls and requests each campaign records. See paid ads management.
What we never promise
We never promise a ranking, a place in an AI answer, or a number of jobs. We do the work, measure it the same way every month, and show you what changed.
FAQ
Questions contractors ask
Do you work with roofers and HVAC companies?
Yes. Roofing and HVAC are the first trades we have written a page for. It covers what the audit checks for a contractor and how the work is measured.
Can you guarantee ChatGPT mentions us?
No. No one controls what ChatGPT or any AI engine says, and its answers change over time. What we commit to is the work that gives it good reasons to name you, and a monthly measurement of whether it does.
What does it cost?
Pricing is set on the audit call. It depends on which services you need and how much work the audit shows, and it goes into a written proposal before anything starts. The audit itself is free.