# Ultruxy

> Ultruxy is a US agency that helps owner-led local businesses get found on Google, in AI answers and through paid ads.

## What we do

- Answer engine optimization: When a customer asks ChatGPT, Perplexity or Gemini who to call, we work to make your business one of the names it gives, and we measure whether it does.
- Local and technical SEO: Your Google Business Profile, your place in the local results, and the site fixes that let search tools read your pages.
- Paid ads management: Campaigns on the platforms your customers use, managed and reported by the calls and requests they record.

## Key pages

- [AI search visibility for local businesses](https://ultruxy.ai/): Ultruxy is a US agency that helps owner-led local businesses get found on Google, in AI answers and through paid ads.
- [Free AI visibility audit for local businesses](https://ultruxy.ai/audit): Find out whether ChatGPT, Perplexity and Gemini name your business. A free audit: one page, your top three fixes, within 48 hours.
- [AEO, SEO and paid ads for owner-led businesses](https://ultruxy.ai/services): AEO, local SEO and paid ads for owner-led businesses: what each service includes, how it is measured, and what we never promise.
- [Answer engine optimization services](https://ultruxy.ai/services/aeo): Answer engine optimization services for local businesses: work that helps ChatGPT, Perplexity, Gemini and Google AI Overviews name you, measured monthly.
- [Local SEO services for service businesses](https://ultruxy.ai/services/seo): Local SEO services for service businesses: Google Business Profile optimization, consistent listings and a technical SEO audit, reported every month.
- [Paid ads management for local businesses](https://ultruxy.ai/services/paid-ads): Paid ads management for local businesses: campaigns on the platforms your customers use, judged by the calls and requests they record and what each costs.
- [How answer engine optimization works](https://ultruxy.ai/how-it-works): How an Ultruxy engagement runs, from free audit to monthly report, and how AI visibility is measured: the same questions, on a schedule.
- [Marketing for owner-led service businesses](https://ultruxy.ai/who-its-for): Who Ultruxy is for: owner-led service businesses whose customers search for what they do nearby. The fit, the mismatches, and a short self-check.
- [SEO and AI visibility for contractors](https://ultruxy.ai/contractors): SEO and AI visibility for roofing and HVAC contractors, so you are easy to name when a homeowner asks Google or an AI assistant who to call.
- [Questions about AEO, SEO and paid ads](https://ultruxy.ai/faq): Answers on AEO, local SEO, paid ads and the free audit: what AEO is, what it costs, how long it takes, and why no AI mention is guaranteed.
- [AI visibility answers for local businesses](https://ultruxy.ai/answers): Short, sourced answers about AEO, AI search and local SEO for owner-led businesses.
- [About Ultruxy, the AEO and local SEO agency](https://ultruxy.ai/about): Who is Ultruxy: a US agency for AEO, local SEO and paid ads. Ultruxy, LLC is a New York limited liability company, founded in 2026.

## Answers

- [What is answer engine optimization (AEO)?](https://ultruxy.ai/answers/what-is-aeo): Answer engine optimization (AEO) is the work of making a business easy for AI assistants and AI search features to find, understand and cite when someone asks a question. It builds on SEO: the same crawlable pages, accurate listings and clear answers. GEO, generative engine optimization, is a closely related term for the same goal.
- [AEO vs SEO: what is the difference, and do you need both?](https://ultruxy.ai/answers/aeo-vs-seo): SEO helps your pages rank in search results and earn clicks. AEO helps AI assistants find, describe and cite your business in their answers. AEO rests on SEO: Google and Microsoft both say their AI features use the same crawling and indexing as search. A local business needs both, starting with the SEO foundation.
- [How do AI assistants like ChatGPT choose which local businesses to recommend?](https://ultruxy.ai/answers/how-ai-assistants-choose-local-businesses): The AI companies' public documentation does not say how assistants rank one local business above another. It does say assistants search the web or a search index, ChatGPT may use the person's approximate location, and OpenAI, Google and Perplexity link to pages their crawlers can reach. Blocking those crawlers gives the assistants less to work with.
- [How does a local business show up in Google AI Overviews?](https://ultruxy.ai/answers/google-ai-overviews-local-business): Google says there are no extra requirements for AI Overviews. A page must be indexed and eligible to show in Google Search with a snippet, and no special markup or AI text files are needed. For a local business, that means a crawlable site, pages that answer customer questions in text, and a complete, accurate Business Profile.
- [Is your business visible in AI answers? A checklist](https://ultruxy.ai/answers/ai-visibility-checklist): This checklist tests whether assistants can reach your website, read your key facts in plain text, and find the same name, address and description across your listings. It has fourteen yes-or-no checks, plus a monthly test: ask the assistants your customers' questions and record who they name.
- [Google Business Profile checklist for service businesses](https://ultruxy.ai/answers/google-business-profile-checklist): A service business must meet customers in person during its stated hours to qualify for a Google Business Profile. Google excludes online-only and lead-generation businesses, P.O. box addresses, and age-restricted businesses without a storefront. Use your real-world name, hide your address if customers do not come to you, choose the most specific category, and keep the profile current.
- [Which AI crawlers should a local business allow in robots.txt?](https://ultruxy.ai/answers/ai-crawlers-robots-txt): Allow the crawlers that search and fetch pages for AI answers: OAI-SearchBot and ChatGPT-User, Claude-SearchBot and Claude-User, PerplexityBot and Perplexity-User, plus Googlebot, Bingbot and Applebot. OpenAI and Anthropic say blocking their search crawlers can keep a site out of their search answers or reduce its visibility there. Training crawlers such as GPTBot and ClaudeBot have separate controls, so allowing them is a business choice.
- [Does llms.txt help a business show up in AI answers?](https://ultruxy.ai/answers/does-llms-txt-matter): Not on current evidence. The guidance Google, OpenAI, Anthropic, Perplexity and Microsoft give site owners does not say llms.txt helps a site appear in their AI answers, and Google says you don't need new machine readable files or AI text files for its AI features. llms.txt is an optional proposal whose author says it is used most for software documentation that coding agents read. A local business should start by letting crawlers in and keeping its facts in plain page text.
- [How does a roofing company show up in ChatGPT and AI Overviews?](https://ultruxy.ai/answers/roofing-company-ai-visibility): A roofing company takes the same steps as any local business, set up for roofing work. ChatGPT can search the web and may use a person's approximate location, Copilot search draws on Bing's search foundation, and Google says the same SEO fundamentals apply to AI Overviews, including an up-to-date Business Profile. For a roofer, that means a Business Profile set up as a service-area business, a website page for each service, reviews from every customer and open crawler access. Pages that differ only by town name can break Google's spam policies.
- [How does an HVAC company get recommended by AI assistants?](https://ultruxy.ai/answers/hvac-company-ai-visibility): An HVAC company takes the same steps as any local business, and a few matter more for heating and cooling work. ChatGPT can search the web and may use a person's approximate location, Copilot search draws on Bing's search foundation, and Google says the same SEO fundamentals apply to its AI features. For an HVAC company, that means true hours, a local phone number the business controls, a Business Profile set up for how you serve customers, and one website page per service with the key facts near the top, in text.

## Contact

- Email: info@ultruxy.ai
- X: @ultruxy (https://x.com/ultruxy)
- LinkedIn: https://www.linkedin.com/company/ultruxy